Top 3 Latest Trends of the Global Online Gambling Market
Thanks to user feedback and statistics provided by our partners on the global online gambling market, we were able to collect and present you with an analysis of the most important trends that will affect online gambling between 2021 and 2025. Bgaoc experts define emerging trends as a factor that has the potential to significantly influence the progress of the online casino segment not only in individual GEOs but around the world. Unfortunately, at this stage in the development of the gambling industry, in the near future, we will not see innovative solutions using such interesting technologies as AR and VR. This is due to the lack of availability of devices that support these technologies among the users, as well as the lack of interest among the majority of the gambling audience in AR and VR technologies.
Based on the analysis of the data obtained, the conclusion is drawn that the global online gambling market over the forecast period will grow, on average, by more than 15%, since more than seventy countries of the world have legalized gambling during the 2019 and about a hundred states are considering legalizing this kind of entertainment in few years.
Sports betting, esports, and online casinos generate 60% of the revenue in this market. Online gambling and online gaming clubs are a huge success in the community because of the wide range of offered entertainment products and the convenience of playing on the go. The main income in this market is generated by countries such as China, Great Britain, Germany, Italy, the USA, France, and Canada. It is also predicted to increase interest in online gambling among the population in countries such as New Zealand, Australia, Japan, and Finland.
As for New Zealand, it should be noted that the expansion of the online gambling market in NZ began back in 2018. Over the past two years, dozens of new online casinos have entered the New Zealand market, significantly expanding the list of all approved NZ casinos by players in this region.
Growth of the female players among visitors of online casinos
Since the beginning of 2020, the female half of the gambling community has made a significant contribution to the development of the online gambling market around the world. So, women made up about 37% of all players from more than 80 countries. Research shows that women prefer to play in privacy and on portable devices, which allows them to feel confident and have a personal hobby. Women under the age of 28 are more involved in online gambling than those who are older. Women choose simple games. Naturally, the most popular among them are online slots and roulette.
Changes in Marketing Strategies
Gambling operators are faced with the challenge of reaching their users through programs and social networks in a personalized and unobtrusive way. The majority of mobile users are young people who skip ads. So, soon, we can see advertisements inside of fan-made movies or in various YouTube gaming videos.
Online casino players' habits and tastes will change
There is a tendency to change user behavior in the global online gambling market. The rise in popularity of gambling apps and social gambling are the main factors that should drive growth in the forecast period. The number of people participating in social gambling and leaderboards is growing as they are motivated by "competing with friends and each other." Other reasons for the increase in the huge number of users in the field of social gambling are communication and socialization through games, friendly gameplay, and tournaments. This trend has become noticeable due to the preferences of new players to live casino games.
Besides, another feature of the F2P (free to play) social gambling model is emerging with gamification and skill-based gambling features, which will also drive growth during the forecast period of 2021 - 2025.