Mobile gambling prospects in 2019
The world gambling industry several times in its development has been reoriented according to the actual needs of users. What to expect from 2019 and why mobile apps for gambling resources will become the main trend of the year? The answer for this you can find in this article.
According to App Annie, 60% of global iGaming profits in 2019 will be in the mobile segment.
Mobile phones and other portable devices are part of the daily life of the average representative of modern society. Everyone, from grandmothers and teenage students to executives of companies, has mobile devices.
Modern tablets, smartphones and mobile PCs have become an integral part of people's lives and can be used not only as a means of communication or information, but also as a way of earning (stock exchanges, promotions) or entertainment (betting, online casinos - in legal jurisdictions) .
The growth of mobile gaming
People are so fixated on modern gadgets that most of the various activities migrated to the online sector. Using a mobile phone, you can listen to music, watch movies and read books, you can make online purchases and, of course, play gambling games. It is significant that the mobility of gadgets allows you to reproduce these actions without being tied to a place. What does that require? Reliable, modern device and internet connection. If a few decades ago, in order to make a bet, we needed to visit a specialized institution, but now it can be done “on the go” - standing in a traffic jam, waiting for a doctor’s appointment or you can play from your home. In recent years, online gambling has begun to crowd out land-based casino establishments.
The diagram illustrates the pace of development of the mobile gambling segment of the gambling industry. Approximate profit from mobile gaming is indicated in billions of dollars from 2017 to 2021. The aggregate average annual growth rate is 17.3%.
The diagram shows the approximate profit growth of the mobile gaming sector since 2017. As for statistics, the total revenue from mobile gaming is projected to exceed $100 billion in a couple of years.
Over the past few months, the track record of online gambling has only been replenished with achievements. This suggests that gambling will soon become one of the largest mainstream online industries. In parallel with the mobile platforms of the bookmakers, mobile casinos and online games with elements of virtual reality, which will stimulate each other, are likely to actively develop.
Despite technological improvements and an increase in the number of mobile applications for casinos, one should take into account the fact that not all countries have allowed this format.
In connection with the growing demand, programmers and developers are improving their products, and therefore the market has begun to be divided into segments, where some of the content is of high quality. Why does this business model work? The success of the business model is provided by the knowledge of the needs and the psychology of the consumers of the product. Indeed, it is more likely that the user will prefer rewards and additional incentives to the online segment, rather than spend their own money.
The rules of conducting online business are individual in each country, in particular this concerns the gambling industry. If we leave out the countries in which this type of activity is strictly prohibited, then the country with the most stringent rules for regulating online gambling can be called the United States. The UK is not far behind in this matter, some top mobile gambling applications are already available to the British.
From the user's point of view, a mobile application is, first of all, convenience and time saving.