For the first time in US, the casino became a sponsor of the e-sports organization

The partnership concluded between the Complexity Gaming and the casino resort of Oklahoma WinStar World, this become a new step in bringing the iGaming and eSports industry closer to each other.

This is the first time in history when the casino will be the official sponsor of the e-sports organization. Complexity owner Jerry Jones also runs the professional American football club Dallas Cowboys, of which WinStar has also recently become a partner.

“This partnership signals significant progress in the eSports industry. It will help make it even more popular among the audience,” - commented Jason Lake, CEO of Complexity Gaming.

Jack Parkinson, general manager of WinStar, added: “The advanced and innovative approach of Complexity to one of the fastest growing industries of mass entertainment is a natural approach because it aims to keep up with the development of the gambling industry.”

Interesting fact - according to Logitech CEO Bracken Darrell, eSports can become the most popular sport in the world in near future.