Gaming companies have not yet agreed on advertising ban on television
The companies represented on the UK gambling market have not yet agreed to completely ban advertising during live broadcasts, despite media reports claiming that such an agreement has been reached.
Earlier it was reported that members of the Remote Gambling Association (RGA), including many industry leaders, agreed to a voluntary ban on advertising their services during sports broadcasts.
Last month, the RGA board of directors discussed the introduction of new voluntary restrictions on television advertising, but RGA CEO Clive Hawkswood later said that “the BBC is mistaken. At the moment, no agreement has been reached.”
The problem is that the BBC announcement was spread by several major media outlets in the UK, which caused a slight panic among the players. Shares of William Hill fell in price by 3.6%, GVC Holdings - by 4.5%, Playtech - by 3%, and Paddy Power Betfair - by 2%. Shares of major British broadcasters also slightly fell in price.
Campaign representative for Fairer Gambling said that not only the rules for advertising on television, but also the rules for placing digital advertising will be changed.
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