Artificial intelligence in gambling: a story about how fantasy became a reality

22 May 2018

AI (artificial intelligence) - smart and self-learning computer software which can independently collect and analyze information. Due to this, modern AI can perform tasks of mental and even creative nature.

Surprisingly, for the first time AI capabilities were demonstrated in the middle of the twentieth century. A.Samuel presented the world's first self-learning system, playing checkers. In 1962, the world's strongest peacekeeper R. Neely gave up to computer intelligence, which helped attract serious investments for the further development of technology.

At the moment there are two main areas of research and development of AI, with a different approach to implementation:

  1. AI, working on a semiotic principle;
  2. AI, working on a biological principle.

The semiotics approach is focused on the development of a symbolic system capable of modeling high-level mental processes: thinking, reasoning, human emotions.

The neural network is a mathematical model that has a software or hardware implementation and is created on the basis of the principles of organization and operation of the biological network of neurons. In other words, this is a direct attempt to model the human brain.

Modern science has reached a level where AI is able to recognize images, analyze the information received and classify it (break up into clusters), and ultimately perform tasks that previously could only be entrusted to a person. The introduction of technology allows you to shift to the machine a large number of functions and thereby optimize the solution of a huge number of issues.

Artificial intelligence in gambling: marketing and management

The cost of implementing and using artificial intelligence is gradually decreasing, so its use becomes available even for small businesses and start-ups. There are three topical areas for gambling business, where AI allows the entrepreneur to gain a number of advantages.

Retention Marketing

Forecast on outflow and calculation of potential profit. Provides a timely response and allows you to contact the client on time, preventing his departure. Today, attracting new customers takes much more resources than retention. If the company can not interest the audience, it will earn less and eventually lose to competitors.

AI processes the data for the entire client base in a few minutes and predicts the behavior of the user, who soon plans to abandon the game. AI will show which players and what bonuses should be offered for their reactivation.

Acquisition Marketing

Due to the limited marketing budget for obtaining the maximum ROI, you have to constantly analyze traffic sources. In this regard, artificial intelligence in gambling has long surpassed the most experienced managers.

AI analyzes the game patterns of each new client that came from a new source, and performs forecasting of potential revenue. Using the information obtained, it is possible to correctly reallocate resources to receive high-quality traffic.

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AI allows you to automatically decide which of the creatives will give the maximum conversion in the case of a specific user, given the geolocation, operating system, viewing time, screen size and so on. With the help of artificial intelligence, it is possible to automate standard tasks to attract customers.

Fraud Management

Artificial intelligence in gambling makes it possible to replace a whole staff of specialists to monitor customer activity. Ai instantly fixes any suspicious actions, which is different from the norm, while a person is physically unable to keep track of everything.

Importance of using artificial intelligence to optimize gambling business

Not only in gambling, but in any other modern business, the use of AI will be the only true stage of development. This is the ideal way to automate and optimize all routine processes. Innovative companies get a significant advantage. For business, the key indicator is marginality and customer base. A high level of marginality allows you to invest more money in increasing the customer base.

Any operator knows how much money goes to the Fund for the Payment of Labor. Artificial intelligence in gambling reduces these costs, increasing the level of quality of work, thereby increasing the operational efficiency of the business.

Chat bot: a clear example of using AI in gambling

Integration of chat bots in casinos is a great way to create an additional source of income. At the moment, the niche is not really mastered, so operators can take advantage of huge bonuses.

Chat-bot - an intermediary between the server part of the online casino and the user. AI is used to send requests from consumers and show the outcome.

Chat-bot provides players with all the classic gambling entertainment, free spins, bonus offers and even technical support. With the help of a bot, the gambler makes bets, replenishes the account and withdraws money.

The chat-bot can be implemented in one of two ways, differing in the principle of interaction:

  1. commands are set in the form of a text message;
  2. the commands are implemented in the form of a graphical interface.

It's clear that the player will like the graphical interface, because it does not require the need to write messages. In both cases, bot acts only as an intermediary. He accepts the command, sends it to the server side, there it is processed and then given back to the gamer.

The use of a virtual interlocutor allows the operator to reduce the cost of employees and spend that money on improving the project:

to attract a new audience with the help of bonus systems; expand the game assortment; upgrade the service, etc.

Poker bot for business

Poker-bot is based on three main elements:

  1. data reading module;
  2. decision-making algorithm;
  3. a simulative mechanism.

The first component depends on the information received by the poker bot about the player, for example: how much time player needs to make a bet and a number of other information that helps to analyze the opponent's action.

The decision algorithm works on the basis of complex mathematical and logical operations. The information turns into a variable and passes through the algorithms for calculating the stroke. After finding the desired response or reaction - bot performs the action.

AI can delay with the issuance of an answer, so the opponent does not realize that he is not playing with the person, but with the bot. To accomplish this task, the third component, the simulator, is designed.

AI in gambling has taught poker bots to adapt their strategy to the situation. Before, bots just followed a certain system and copied rivals, then thanks to AI they began to use tactics. Rees and calls no longer repeat. Neural networks analyze the enemy's behavior and respond with the most unexpected actions.

Poker AI can play at different levels of difficulty and pursue different goals. Installing such a bot in the poker room, you need to be extremely cautious, because if the guests begin to lose all the games, sooner or later they will switch to another project.

Without a doubt, AI has potential to make a real revolution in the world of online gambling. As you can see, it can be used to solve a variety of tasks, from the optimization of routine processes and ending with gaming solutions.

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